Privacy Policy


The PIE Calculator is provided to LEBC The Retirement Adviser by Annuity Marketing Services (AMS) which is a product developed by The Annuity Exchange Limited. AMS’s overriding objective is to provide a first class professional service and in so doing protect our clients confidentiality at all times.

We are committed to protecting any data that we collect concerning you. By using our services you agree to the use of the data that we collect in accordance with this Privacy Policy.

We collect the minimum amount of information about you that is commensurate with providing you with a satisfactory service. This Policy indicates the type of processes that may result in data being collected about you and your use of this website gives us the right to collect that information.

This website has been prepared in order to provide information. We make every effort to ensure the content is accurate, but it is not a comprehensive statement of the law, or of the issues raised and should not be relied upon for that purpose.

Privacy and Usage Policy

The Annuity Exchange Limited is committed to respecting and protecting your privacy. The structure of this site is such that you can browse the website without revealing any personal information about yourself. If you do provide us with your personal information, we will keep it confidential. We will only use this data to provide you with the services requested.

In order to use the services provided by the AMS website, you will be required to provide your email address. This information will solely be used for the purpose of registration. It will not, however, be passed on to any third party to be used for any form of marketing. We will never contact your clients directly and will never pass their details on to any third party.

We use the information collected primarily to process the task for which you visited the website. Data collected in the UK is held in accordance with the Data Protection Act. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.

Information Disclosure

We do not disclose any personal information obtained about you from this website to third parties. If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent.

We may from time to time provide information of a general nature to third parties, for example, the number of individuals visiting our website or completing a registration form, but we will not use any information that could identify those individuals.

Changes to the Annuity Exchange’s Privacy Policy

The content of the website may be changed without notice from time to time and access to the website may be withdrawn at any time. Miscellaneous The Annuity Exchange Limited does not accept liability or responsibility for any inaccuracies within the website or loss, damage or inconvenience caused as a consequence of any use of or the inability to use any information contained in our website.

We are not responsible for claims brought by third parties arising from your use of any information displayed or downloaded from our website. This website may contain links to other websites, which are not under our control. We do not accept any responsibility for the content within, or availability of, linked sites. The inclusion of any links should not be taken as endorsement of any kind by The Annuity Exchange of the linked website or any association with its operations, the links are provided for your convenience only.

Contacting the Annuity Exchange

If you have any questions about our Privacy Policy, or if you want to know what information we have collected about you, please contact us via our contact form. You can also correct any factual errors in that information or require us to remove your details from any list under our control.